My first project for Dwyane Wade’s signature sneaker brand, Way of Wade, was the launch event for the ‘WOW 4’. I was assigned to brand both venues, Edition Boutique and Dwyane’s house with posters and decals. I wanted everyone in attendance to feel as close to the shoe as possible. I designed the decals to look exactly like the shoe box; texture, colors, and pattern. After the event, Dwyane and his guest headed to his backyard to play a few games of H-O-R-S-E.